Search engine rankings are influenced by various factors, including website relevance, content quality, backlink profile, website structure, user experience, mobile-friendliness, page load speed, and technical SEO elements like meta tags, schema markup, and site security.

Keyword research helps identify the terms and phrases users use to search for information related to a business or topic. By targeting relevant keywords with high search volume and low competition, businesses can optimize their content to attract targeted traffic, improve rankings, and increase visibility on search engine results pages (SERPs).

Content is the foundation of SEO. High-quality, relevant, and engaging content not only attracts users but also earns backlinks and signals authority to search engines. Content optimization involves creating valuable content around targeted keywords, addressing user intent, and providing solutions to users' queries.

Backlinks, or inbound links from other websites to yours, are crucial for SEO as they signal trust, authority, and relevance to search engines. Valuable backlinks come from authoritative and relevant websites within your niche, with natural anchor text, and placed contextually within high-quality content.

Technical SEO ensures that a website is optimized for search engine crawlers and provides a smooth user experience. It involves optimizing website structure, improving site speed, fixing crawl errors, implementing structured data markup, optimizing for mobile devices, and ensuring proper indexing of content.