Step-by-Step Guide to Setting Up Time-Specific Facebook and Google Ads Campaigns
To set Facebook and Google ads to appear only at specific times, you can utilise ad scheduling or dayparting feature offered by both platforms. Here's a step by step guide on how to set up time-specific Facebook and Google Ads campaigns.
Setting up Time-Specific Ads on Facebook:
- Log in to your Facebook Ads Manager account.
- Create a new ad campaign or select an existing campaign.
- Under the ad set level, scroll down to the "Budget & Schedule" section.
- In the "Ad Scheduling" field, click the "Run ads on a schedule" option.
- Specify the days and times you want your ads to be active by selecting the appropriate checkboxes and setting the start and end times.
- You can choose to set different schedules for each day or apply the same schedule for all days.
- Save your ad set settings, and proceed with the rest of your campaign setup.
Setting up Time-Specific Ads on Google Ads:
- Sign in to your Google Ads account.
- Create a new campaign or select an existing one.
- Under the campaign settings, navigate to the "Ad Schedule" section.
- Click the "+ AD SCHEDULE" button to create a new schedule.
- Specify the days and times you want your ads to appear by setting the start and end times for each day.
- You can choose to have multiple time ranges for a single day if needed.
- You can also adjust bids for specific time ranges if you wish to allocate a higher or lower budget during certain periods.
- Save your ad schedule settings, and continue setting up your campaign.
By setting up ad scheduling or dayparting, you can ensure that your Facebook and Google ads are shown only during the specified times, helping you reach your target audience more effectively and optimize your ad spend.