Revolutionise Your Franchise Image Branding with LinkedIn
The pandemic has transformed the way businesses expand and grow, making traditional methods like attending expos and generating cold leads less effective. To build a strong franchise image, We suggest using LinkedIn, the largest professional business network with over 800 million users across 200 countries. LinkedIn is different from other social media platforms as it is designed for professionals to find jobs, develop business relations, and enhance training and development. Posting and promoting professional content on LinkedIn is an effective way to increase exposure to your target audience, especially key decision-makers who make up 45% of LinkedIn users. Additionally, LinkedIn is ranked the most trusted social media platform for five years in a row, enhancing user confidence in the content published on the platform. To start building your franchise image, first, create a comprehensive Company Page with an introduction, website, vision, slogan, products and services, and high-quality images. Then, post regularly with professional content such as advisories, white papers, industry trends and insights, events, training and development courses, and other materials that are relevant to your target audience. It's important to note that LinkedIn page management is not about driving sales and conversion but assisting in these metrics by building brand awareness and increasing exposure to potential clients. To take your LinkedIn strategy a step further, consider using LinkedIn Ads to reach your targeted audience through precise filtering and criteria selection. Your digital assets, such as the content you post, are fundamental to your success in brand image building and digital marketing.