How to Obtain Your Competitors’ Ads
Running a successful Facebook ad campaign relies on your ability to grasp the Facebook Ad Library settings to obtain maximum coverage and surpass your competitors. Marketers used to have to depend on guessing to figure out what ad recipes their competitors were running on Facebook. However, thanks to recent updates to the Facebook Ad Library, you now have a front-row seat to your competitors' ad setups.
The Facebook Library is a tool that allows marketers to examine all active and inactive advertising on Facebook as well as other Meta products (Instagram, Messenger, and Whatsapp). This platform provides all ad information, such as the funding source, target audience, reach, ad expenditure, and duration.
When you see an ad on Facebook, you may click on it to learn all you can about it. You might also search the database under a specific category. Once you've located the ad, you can copy the URL into your browser or use the report tool to read its information.
Unlike other automated rival research tools, the Ad Library is simple to use and requires no additional technical knowledge to experiment with. Let's take a closer look at how you may utilize this platform to achieve your marketing goals.
1. Keep an eye on your competitors
The Facebook Ad collection allows you unrestricted access to everything your competitors are doing, including their target audience, locations, and other specifics. This may include in your company's competitive study by addressing your important questions concerning your competitor's strategy.
“Are they using carousels or videos?”
“Are they testing different versions of the same ad?”
Obtaining information about your competition allows you to learn their best practices and faults. You may then use further information to determine the best plan to use for your marketing campaigns. You may also view your rivals' advertising directly from their Facebook sites. You may also access additional information by using the Page Transparency feature at the bottom right corner of the page.
2. Use the report feature
The Ad Library Report tool is your best chance for getting into the nitty-gritty of any campaign. This tool allows you to browse all publicly available ads on the site based on your area. You may also use the Spending Tracker tool to see how much other marketers spend on social problems across all Meta platforms. You may also choose the ad location to determine the number of active advertisements and total spend. To limit your search to rivals in your area, select the place that is nearest to you. This will provide you with more accurate findings for your competitive analysis.
3. Use filters
Manually searching for each ad is time-consuming, but if you want to save time and reach your target as quickly as possible, utilise the Ad Library filters. To begin, you may filter your search results by language and platform. You may also choose individual sponsors and the media type you wish to analyze—no more sifting through heaps of material. The date is another filter you may use to track your rivals' adverts. For example, you don't want to begin a similar sales campaign while your competitor's ad is still running.
4. Click on the specific ad you want to analyze
Instead of looking for and filtering out advertising, you can check the ad information by clicking on the "See Ad Details" button at the bottom of the ad. Although this technique only provides information on one advertisement, you can still utilize the data to optimize your marketing plan.
- How are your competitors selling their products?
- What is their unique selling point?
- What delivery tone are they using?
5. Analyse the messaging
You must turn your focus to the ad messaging once you have gone through technical issues like date and location.
Paying attention to your competitors' messaging provides ideas for a comprehensive, cohesive marketing approach.
- Filter the ads down to one primary competitor.
- Check out ads that use the same visuals but different messaging.
- Check out which ad iteration has better performance and higher spending.
6. Check what your competitors are testing
A/B testing is more than simply another marketing jargon thrown about by advertising. If you want to develop an effective Facebook marketing plan, you must first determine what works and what does not.
Follow this strategy to find out what your competitors are testing:
You can also find out if an ad has multiple versions of the ad itself. Click on the ad, and you will see a label that says, “This ad has multiple versions”.
Keeping an eye on what your rivals are doing is a great approach to provide your company with a competitive advantage in the crowded Facebook ad arena. You may get helpful information from the Facebook Ad Library to help you outperform your competition.