Exploring the 5 Types of Google Ads
- Sitelink Extensions: Additional links that appear below the main ad text, directing users to specific pages on your website.
- Structured Snippet Extensions: Allow users to highlight specific aspects of their products or services using predefined categories.
- Callout Extensions: Short phrases that highlight unique selling points or offers within your ad.
- Price Extensions: Showcase your product or service offerings along with their respective prices.
- Promotion Extensions: Display special offers, discounts, or promotions within your ad.
- Call Extensions: Allows users to click on a phone number within your ad and call your business directly.
- Message Extensions: Allows users to send a text message to your business directly from the ad.
- Location Extensions: Allows users to display their business address, phone number, and a map marker alongside their search ads.
- App Extensions: Encourages users to download your mobile app by providing a link directly to the app store.
1. Search Ads
Search ads are text-only ads where brands use concise text to attract potential customers to click on the ad and visit their website. Depending on different keywords, brands need to design corresponding text ads to maximize the effectiveness of search ads. For example, when the keyword is a product or service, your ad should include the product name and some product features, allowing potential customers to quickly understand your brand, product/service, and its unique aspects, thereby increasing their desire to learn more by visiting your website. Or when the keyword is a question or difficulty, your ad should contain words that offer solutions to their problems, significantly increasing the relevance of the ad and the customer's interest in it.
One notable feature of search ads is the addition of ad extensions, where you can include additional information such as website links, locations, and business phone numbers, allowing users to obtain more comprehensive information from your ad and increasing the click-through rate (CTR). The following are the introductions to the additional information for search ads:
2. Display Ads
Through display ads, you can expose your ads in various ad formats on Google's partner websites or platforms such as YouTube and Gmail to your target customers. You can customize the ad settings (age, gender, interests, etc.) based on your products and content to deliver ads to the appropriate target customers!
Additionally, you can choose the ad placement and target specific Google partner websites. For example, if you sell children's products, family-themed forums like Baby Kingdom would be suitable for displaying your display ads because the website and its users are highly relevant to your products.
Customers may not always make an immediate purchase after viewing a website. They may require some thought before making a decision. In such circumstances, the job of display advertisements is to maintain visibility across several websites by utilizing ad design and text reminders or incentives to urge users to make a purchase.
Display advertising is well-suited for generating brand recognition since they have a low click-through rate but a high impression rate. At the beginning of sales, you may employ display advertisements to improve brand awareness and introduce your brand to your target clients. Then, in the intermediate phases of the sales cycle, you can use display advertisements for remarketing by targeting potential buyers who have visited your website and making them a special offer.
3. Video Ads
Any advertisement that appears while you watch a YouTube video is from Google's video advertisements! Viewers can interact with the advertisements by exploring websites, signing up for events, or purchasing products.
Aside from YouTube, you may post video advertisements on Google's partner websites to broaden your ad reach. Furthermore, several ad types for video advertising exist, such as skippable and non-skippable commercials.
4. Product Shopping Ads
Specifically designed for online stores as they present products in keyword search results, allowing customers to click on the shopping ads and directly access the product pages for more information or even make purchases. Unlike keyword ads, Shopping ads include product thumbnails and prices, enabling customers to understand the product's appearance and value.
Unlike other ads, shopping ads do not require ad copy. Google tailors the adverts to the product catalog you submit and the keywords users search for. As a result, before you can run Shopping advertisements, you must first create a Google Advertisements account and a Google Merchant Center account. Once enrolled, you may link the two accounts and submit your product catalog to the Merchant Center to begin displaying advertising!
5. App Promotion Ads
When launching a new app, you can run app promotion advertisements on Google advertisements optimising it on the Play Store or App Store (App Search Optimization) to maximise visibility and downloads! To reach a larger prospective consumer base, you may place app promotion advertising on Google, Play Store, YouTube, and other platforms.
It automatically collects data, text content, and video links from your mobile app on the Play Store or App Store to produce different combinations of adverts if you find establishing keywords or ad settings complex. This ensures that your advertising appears in relevant ad placements and successfully enhances the number of app downloads, and it is all set by Google!