SEO VS SEM: What is the difference between them
People who have experience in Internet marketing may know a little about the concept of SEO or SEM, but they may also ask this question. "With SEO, do you still need to do SEM? So today, we will take you to clarify what is SEM.
SEM, or Search Engine Marketing, means search engine marketing, and in layman's terms, all forms of marketing related to search engines can be considered SEM, including SEO. In current terminology, SEM is generally regarded as paid advertising in search engines, also known as PPC (Pay Per Click), which refers to online advertising platforms such as search engines, ad networks, and websites or blogs. The rule is that when a user actually clicks on an ad to visit a website, the advertiser needs to pay for the ad. This will allow you to get traffic in a short period of time, and the page ranking is higher.
So is SEM important? Of course it is. In the search engine, how to absorb traffic is the main point, so in the competition for exposure ranking has become the focus of all major websites, so that their own pages on the first page has also become the main work of the website.
If you have just launched a website and want to accumulate traffic in a short period of time, SEM is a good choice, along with eye-catching content and headlines, which will maximize the exposure of your website.
In addition, SEM is also very suitable for phased marketing campaigns. I'm sure there will be a number of campaigns throughout the year, both large and small. While SEO can help drive steady traffic over time, SEO takes time to ferment, and staged campaigns are limited in time, with the goal of gaining the most exposure in a short period of time.
Not only that, if you see your competitors advertising today, don't you want to join them? For example, if you are selling cakes today, and your competitors are spending money on Google ads to take up space on Google, and you insist on using natural traffic to push your web page up and not using ads, that is not the same as giving up the opportunity for nothing? This is also the reason why SEM is needed!
So what should be done?
The best way, of course, is to use both SEO and SEM, using SEM to get on the first page in a short time, so as to accumulate traffic, and then through the use of keywords and website optimization, to pull in more natural traffic, the two-pronged approach, in order to make the website hang on the first page of search engines for a long time