Instagram's reels ad help to reach people who don't follow
Instagram had launched the useful features- Reels ads to help the online business owner to reach people who don’t follow!
As Justin Osofsky, Instagram Chief Operating Officer said, “We see Reels as a great way for people to discover new content on Instagram, and so ads are a natural fit. Brands of all sizes can take advantage of this new creative format in an environment where people are already being entertained.”
This new feature had excited most of the online business, which mean their ads will be seen globally and they can be discovered anytimes!
How did Reels ads do?
Reels ads will be full screen and vertical, similar to ads in Stories, and will appear in between individual Reels. As with regular Reels content, these ads will loop and can be up to 30 seconds. People can comment, like, view, save and share Reels ads.
Tips for creating ads in Reels
1. Compelling and playful content to match with your potential customer.
You can create or start a trend of your own original content by playing it with humour, audio, text. Try to entertain your customer with your creativity.
2. Highlight your brand to make an impress
When designing reels ads, make sure to highlight your brand that can create a great impression for your customer.
3. Don’t forget for your music
Every impressive reels will have to put a good use in music and sound to grab attention of your customer.
4. Do not add "swipe up" prompts.
Bear in mind that the user experience is different from Stories. You can add Call-To-Action button such as "Learn More" or "Visit Website" to keep your customer to stay.