7 ways helps you to promote and boost up your business online!
I believe that if you want to expand your business, you must have heard the synonyms of "Internet marketing", "digital marketing" and so on. At first glance, it sounds like a new and confusing marketing strategy. So let's talk to you about online marketing today!
Online marketing is simply looking for ways to promote online. In today's digital age, every businessman wants a piece of the action at night. And online marketing is to convert your audience and visitors into customers through exposure on the Internet.
There are so many types of online marketing, and which one is the most effective, we will explain to you. Some people use social media, while others choose a credible marketing strategy company to customise their strategy. Here are two general directions for you.
Non-technical online marketing methods
The non-professional category does not mean that these marketing strategies are not professional, but that the average person can simply promote online through these methods.
- Marketing on Social Media
Social media marketing refers to the use of online social media for promotion, such as Facebook pages, Instagram promotion, Tik Tok, Youtube, etc.
Today's social media has a wide range of functions, many of which are beneficial for sellers to promote to users, for example, the Facebook page.
(1) Facebook Page
Why do you have to have a Facebook page? Because, according to Meta's setup, they want to target their posts more precisely to users who are interested in the product. So they collect users' age, gender, and interests.
Some data shows that Facebook has reduced the reach of regular Facebook posts to less than 20% of fans in recent years. In other words, Facebook is hoping to get important posts in front of users in the form of paid ads. This is why many marketers prefer to use Facebook because they can really reach their potential customers on Facebook.
If you're looking for young customers, you can't go wrong with Instagram, where data shows that over 60% of IG users are between the ages of 18 and 34. Customers in this age group have a lot of online buying experience and are active on Instagram, so they should not be ignored.
In recent years, the Instagram team has also begun to focus on online marketing and has introduced a number of features to facilitate merchants' promotions, such as Instagram Business, which allows merchants to create content and short videos through different creative ideas.
So, if you want to use these Instagram features to attract the attention of young people, don't forget to be creative.Whether it's a photo or a short video, try to keep it as high-class and simple as possible, and remember to add the hashtag # to bring in some hot topics to get good traffic and publicity for your online store.
(3). Tik Tok
How can you miss the business opportunities brought by short videos in the era of short videos? Currently, TikTok has 700 million active users, so if your short videos can be seen on TikTok, you can be seen by so many potential customers.
The advantage of short videos is that they are "short", so it is very important to design your content well in advance. And don't forget, the age group of Tik Tok's target users is also young people, so the content must meet their taste.
- Create content to promote it.
In addition to the social media marketing we mentioned above, your online marketing strategy should not ignore content creation. Yes, you heard it right! It means you have to write blogs.
Why is blogging still not obsolete? Especially in this era of social media. In fact, users still look for blogs online from time to time. But nowadays, blogs are more information-oriented, providing free and useful knowledge, so that users can immediately see useful information for themselves.
Therefore, in the direction of writing blogs, it is more important to provide accurate information to users by marketing content for your own products or related products. The purpose is to be able to save enough exposure.
There are also many online store platforms such as Woocommerce, Wordpress, Shopify, etc. They not only provide the electronic shopping system itself, but also provide a platform for merchants to introduce their products.
Technical online marketing methods
In fact, the more professional online marketing methods are several methods that we often hear about, such as: SEO, marketing automation, advertising, etc.
In short, SEO is the use of web page ranking and exposure to improve the site's ranking. There are a few things to keep in mind when using SEO.
- To properly install SSL
- The faster the time it takes to load the store, the better. Studies have shown that it is best to have the site loaded within 3 seconds.
- Make sure the site is responsive and provides the right content for different users.
- Enrich the site with keywords.
Of course, you can also hire a professional SEO company to help you with this.
(2) Marketing automation
Marketing automation means automating your daily, complicated marketing process, such as sending regular emails with special offers, using automated chat bots, etc.
There are many tools that we can use to help streamline the marketing process.
- Customer Relationship Management System (CRM)
- Email Marketing
- Social Media Managerment
- Data Analytics
- One-page website creation system ( Landing Page )
- Chatbot Automation
Simply put, the goal of marketing automation is to perform marketing activities (i.e. social media posting, sending emails, automated Chatbot conversations, automated SMS messages, etc.) without the need for marketing staff to do it manually, and to send them automatically through marketing tools.
Marketing Automation is a software service platform that helps you automate your marketing and sales activities to generate more leads and close more deals. It automates your marketing while accurately recording sales activity data to further optimise your marketing activities and help maximise advertising effectiveness.
Advertising is not in the traditional sense but is now more focused on social media, such as Facebook, IG, YouTube, etc. These social media are now able to advertise at a low cost, and they also provide complete data for businesses to readily observe the age group, gender, purchasing power, and other important data of their customers.
You can start advertising as soon as you sign up for a business account on social media, but each social media platform has a different minimum daily cost to advertise, so you need to be careful not to lose too much money!
I believe these tips will help you if you want to promote online! Unicorn Creative would love to help you!