6 steps to help you analysis long-tail keyword, boosting up your SEO content!
We know how important keywords are in SEO, but core keywords also mean that the competition is fierce, so if you are a new website today, how do you stand out from the rest? So long tail keywords can help increase the visibility of your website and help you get to the top of the page by using keywords that are not as competitive.
What are long-tail keywords?
Anyone who often uses search engines will understand that if you type in a keyword search today, you will see the words "related search" in the bottom half of the home page, these words are related to keywords or words that users often search for. They may not be the core keywords, but they still have a certain amount of search volume.
According to Word Stream, long-tail keywords refer to longer and more specific keywords, which users search by voice or more closely to the tone of voice. Generally speaking, most long-tail keywords have lower search volume because they can target a more core customer base and are less competitive than core keywords.
Google has also focused on human verbal expressions in recent years, i.e. guessing what users are thinking, as long as you are typing in keywords, other long-tailed keywords will also come out. This proves that the use of long-tail keywords can also attract users to the site.
2 easy way to target long-tail keywords
1. Variable number of words
According to SEMRush, usually long-tailed keywords cover 3-5 words, but in fact, this is only positioned in English, for SEO Chinese, on the contrary, there is no such concern, but a longer word count helps Google to make better positioning. For example, if you search for "iced coffee" today, you may not be able to rank on the first page because of the highly competitive website, but if you search for "iced coffee material" today, you may avoid the competitive keywords and be on the first page.
2. Targeting a niche market
This undoubtedly targets the niche market, and at the same time, you are harvesting a more precise customer base. Even if the search volume of long-tail keywords is not as high as the search volume of the title, if the content is prepared with many long-tail keywords, it will make the SERP (Search Engine Result Page) appear on the first page, which can still generate a lot of traffic.
4 tools to help you create long-tail keywords
Although long-tail keywords cannot be predicted, we can still use some tools to complete the analysis.
- Google Search Engine
- Google Trend
- Google Keyword Planner
- Keyword Tools
They can search for related topics through core keywords, or long-tail keywords with high search volume recently. So while trying SEO strategies, try using long-tail keywords to create better results!